ACW – After Call Work – (See also “Wrap Up Time”)
A period of time immediately after contact with the customer is completed and any supplementary work is undertaken by the Agent, in relation to that interaction.
AHT (Average Handling Time)
The amount of time it takes an Agent to deal with all aspects of a call – includes talk time plus after call work
Agent
The person who receives and makes customer telephone calls. May also deal with customer correspondence and customer e-mails. Also known as Customer Advisor or Customer Representative.
Agent Status
The Agent status at a particular point in time e.g. wait, talk, wrap, idle, unavailable.
Automatic Call Distributor (ACD)
The type of telephone system used in most call centres. Sometimes called a call centre it is used to queue callers and distribute the calls to agents. It usually includes the ability to generate statistics. Manufacturers include Aspect, Avaya (used to be called Lucent), Cisco, Nortel and Rockwell. It may be a dedicated telephone system or part of an office telephone system.
Average Speed Of Answer (ASA)
The average time (typically in seconds) for calls to be answered in the call centre. This needs to be treated carefully since it deals with the arithmetic mean. For example if 9 calls were answered immediately and at a very busy period one call waited for 10 minutes to be answered – it would treat the average speed of answer at one minute – even though 90% of calls were answered immediately.
Balanced Scorecard
A scorecard that shows a range of measures – typically based around graphs or traffic lights – that shows on a single sheet of paper how a call centre is performing.
B2B (Business to Business)
B2B is a short version of Business to Business. In effect it generally involves one company trying to do business to another company- for example Dell selling to ICI. It could just as easy be shortened to Business – so “B2B Sales” could become “Business Sales”
B2C (Business to Consumer)
B2C is a short version of Business to Consumer. In effect it generally involves one company trying to do business to the general public. It could just as easy be shortened to just “Consumer – so “B2C Sales” could become “Consumer Sales”
Business Process Outsourcing (BPO)
Taking a business task and getting another company to deliver it. This term is typically used to mean moving call centres and other business functions to India and other lower cost countries.
Call Avoidance
A proactive strategy to reduce the number of unwanted or low value calls-for example failure avoidance by eliminating repeat calls; or call automation through self-service.
Call Blending
A technique to mix Inbound and outbound calls for specific agents. Smooths out the peak nature of demand for inbound call patterns by feeding outbound calls of a similar call type to Agents during quiet periods.
Call Centre Manager
The person responsible for the management of the budget, operation and business performance of the call centre
Call Handling Analysis
An approach to monitor the effectiveness and quality of the handling of calls by the Agents.
Coach
The person who provides additional support and technical knowledge to Agents. (In addition to the Team Leader). Also known as a buddy.
Call Recording
A solution to implement an effective call handling quality process. Can involve the recording and storage of calls and data relating to financial or legal transactions. See the Call Recording and Speech Analytics Reference Guide
DMS (Document Management System)
Many Call Centres handle large amounts of incoming mail, which is opened and scanned by DMS for electronic distribution as part of a workflow process for managing correspondence.
DNIS – Dialled Number Identification Service
A feature of the telephony network to re-present a callers telephony number to the called party. – Known in the UK as DDI.
CSR (Customer Service Representative)
A person employed in a call centre to answer the phone. Another name for this is Agent or Advisor. Care should be taken using this term as it also can be used as
CSR (Corporate Social Responsibility)
This term is widespread in business and means “The ethics of a company” e.g. do they pollute the environment etc. It is also confused with CSR describing and agent in the call centre.
Customer Relationship Management (CRM)
A widely abused term that is about developing better relationships with customers. It has widely been high jacked by suppliers to mean a customer database, most frequently one that combines all customer data onto one database, giving a single view of the customer.
Empathy
The ability for an agent to put themselves into the customer’s shoes. Many call centres lack empathy. The caller is just another caller and although the agent deals with the call as best as they can. With empathy the agent feels the same concerns as the caller “I know how you are feeling because I too….” would be a common phrase that perhaps shows empathy. It is also commonly confused with sympathy which is more of an “I hear what you are saying…” type of communication, but perhaps without the shared experience of what it is like to go through this condition. Empathy was a concept developed by the psychologist Carl Rogers (1902-1987)
The difference between empathy and sympathy is perhaps demonstrated by the expression of pity or sorrow to the distress of another.
“I offered my sympathy when I learned that Jane’s father died.”
Empathy, on the other hand, is usually meant to indicate that the person who is empathizing, knows what the other person is going through, and can identifies with the person.
“I can empathize with how Jane is grieving over her father’s death. I know exactly how she felt, because I went through the same thing when my father died”.
To me, the big difference between empathy and sympathy is that the person who empathizes can feel the distress on a personal level, whereas sympathy is less personal.
FCR – First Call (Contact) Resolution
A measure of relative success for an individual interaction. Usually defined in terms of a single customer or account, a single issue or order and a predefined time range for a response to have taken place. Example: If a customer choses a set of particular Options on an IVR or an Agent appends a particular Result Code to an Account and the customer contacts the supplier/provider regarding the same criteria within (7) days, then that interaction would have failed FCR. Usually expressed as a percentage of the overall interaction volume.
Interactive Voice Response (IVR)
A telephone system that lets callers interact with your company through either touch tone or speech recognition. While most systems are only programmed to give callers menus (press one for sales, two for support…) they can also be programmed to interact with a database top provide status information or to give you your account balance.
LAN (Local Area Network)
A network located in one building that links terminals, PCs and common equipment e.g. printers to that computers can share information and applications.
Legacy systems
In order for the agent to transact business with the customer they may have to use ‘old’ computer systems that the company has had for many years. Typically these systems are not as user friendly as more modern ones as they may require the agent to remember codes, use lots of screens and do not have a logical flow about them.
KPIs (Key Performance Indicators)
Defines the targets and measures against which the Centre, the Teams and the Agents must perform. Usually based on a balanced scorecard of measures covering both efficiency and effectiveness.
Multi-lingual Agents
Agents that are skilled in handling calls in more than one language.
Outsourcing
The sharing of call centre activities e.g. peak call loads or certain call types, with a third party specialist company who can manage the calls on your behalf. Outsourcers can provide both inbound response and outbound campaign services across a range of call types – telemarketing, customer service, technical helpdesk, debt management and many more.
Queue
The ability to prioritise and handle callers when there is no Agent available
Service Level Agreement
A contractual agreement between a service provider and the organisation specifying specific performance standards to be achieved.
Talk Time
The amount of time an Agent spends handling a customer call – from start to finish.
WAN (Wide Area Network)
An intra office data network used to connect terminals, computers and equipment across multiple sites.
WFO – Work Force Optimization
The means of applying Schedules and Forecasts, based on previous and known future interaction and workflow volumes.
WFM – Work Force Management
The means of determining and providing Schedules, Forecasting and Adherence for a work force, against historical interaction volumes and known future events.
Wrap Time
Time taken by the Agent, following the call, to complete the transactions for that call – also known as After Call Work.
If you have any definitions please comment below. Thanks.